The Affinity Realty Marketing Plan for Sellers

When selling your home in today’s market; it is important you chose an agency that is going to work hard for you. Placing your home on the Multiple Listing Service and waiting for the phone to ring is not enough. You need Affinity Realty. The following plan is followed by all of our agents:

1. Competitive Marketing Analysis

• Inspect your property and make note of your home's features
• Review recent market activity and determine Fair Market Value
• Prepare an estimate of your selling expenses to show your net proceeds

2. Property Enhancements

• Recommend any repairs or improvements to help your home sell faster and at the highest price possible
• Determine if a Home Staging Professional should be consulted

3. Marketing Program

• Place your home on the Multiple Listing Service (MLS) with accurate information
• Schedule a Virtual Tour and photos of the interior and exterior of your property which will be used on all web and print media
• Install a secure electronic lockbox on your property. This will make showing much easier for REALTORS®
• Notify all Affinity Realty agents, and local agents about your home being on the market
• Place a For Sale sign on your property and any necessary directional signs
• Place your property on the Affinity Realty featured property page
• Send you home to many Real Estate Websites. Realtor.com, Craig’s List, other syndicate sites

4. Communication

• Send you a copy of the MLS sheet and copies of all listing documents
• Email links to websites your home is marketed
• Provide showing feedback from all showings
• Contact you at least once a week with the showing feedback summary and to discuss market conditions.
• Keep you informed of recent market activity in your neighborhood

5. Structure the Sale

• Carefully Review and Present all offers
• Thoroughly explain and answer all questions about the offer presented
• Put together a solid transaction that will close on time

6. Transaction Management

• Provide and explain any necessary disclosures.
• Explain and negotiate any problems with inspections. (Home Inspection and Well/Septic for example)
• Provide and explain any preliminary closing documents
• Attend the Real Estate Settlement with you to ensure accurate accounting

For more information, please contact Affinity Realty today.